The infinite game.
Sustainability can no longer be a side issue for today’s businesses; used solely as a useful PR or marketing exercise. The days when simply supporting a good cause, charity, or having a sustainability statement are long gone.
Those who choose to play this finite game, to get a win today, will be left behind by the businesses of the future, who are making the choice today to play the infinite game and place sustainability at the core of their strategic thinking.
Sustainability is no longer a simple matter of environmental, social or even financial longevity. It has to also embrace purpose; it has to become part of the company’s DNA, at its core, part of, if not the reason it exists. It has to be at the heart of the discussions that drive the strategic direction of the company.
This, we believe, is the future of business; this is Beyond Sustainability.